The website of Taali M, a French singer of Congolese, Chadian and Egyptian descent, is an immersive experience of colour, sound and rhythm.
In a series of fantastic scenarios, which unfold as the user delves deeper into the website, the singer stands as a guiding presence, a symbolic and evocative figure that brings to mind a queen or priestess of ancient times. Pierre-Christophe Gam, the singer’s art director and the author of the website, describes the experience he sought to create as a teleportation to an African Kingdom. “We could either be in the kingdom of Congo, Dahomey or Mali, somewhere in the 13th or 14th century,” he says of the created ambiances, where symbols and colours are repeated with mysterious meanings, reinterpreted with contemporary flair. The website seeks to translate Taali M’s music – combining late 80’s pop rock, ska and ragga with traditional chants and rhythms from Africa – into a strong visual experience. “Taali M asked me to design a website that will feel like home,” Pierre-Christophe Gam says, noting how he aimed to create “a place where she will be able to share her music, videos and news, alongside with her dreams and aspirations.”